Anuvu / Entertainment in Motion – Apex in Boston 2018

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  • TaskCreative Direction, Concept, Design, Layout

We designed the wall graphics for Apex Boston 2018 for Entertainment in Motion.

The Airline Passenger Experience Association (APEX) is a network of the world's leading airlines, suppliers and related companies committed to elevating the level of the airline passenger experience. Entertainment in Motion (EIM) attends the multi-market trade show every year.

We want to present the colorful, diverse and multicultural brand, EIM, which is one of the largest premier independent distributors of feature films and television content to the global airline market, to the audiences. We apply the simple solid tint blue, the EIM brand color as the main wall background color. On top of the main tint blue, we present EIM's upcoming exciting movie categories including comedies, adventures, actions, dramas, science-fictions, westerns, documentaries, thrillers, and etc.

EIM's mission is to provide the best, most exciting, and valuable inflight entertainment contents to the customers and audiences. So they can always recall the most joyful, touching, significant, and unforgettable moments when they watch EIM's films on the airplanes. EIM's team also wants to provide the greatest deals to their customers.