We designed Pop2it, the entertainment website for LA Times
This project talks about all kinds of entertainment and fashion news. From the latest news, celebrities, television, fashion, and movies, to music.
I worked with the Interactive Design Director and the Product Managers of the Interactive Department of the LA Times to come up with the content strategies and design the Pop2it logo, and website, and we also conducted quantitive and qualitative user research.
The users can search for any kind of news in the search bar. We added the hint text to help the users with their search. The users can click the arrows to see more categories of the news below the search bar.
If the users want to stay connected, they can quickly see LA Times' social media channels in the top right column.
Pop2it are divided into some sections including:
- Pop's Must-Reads & Sees
Recommend the most popular news in fashion, entertainment, television, movies, etc. to the audiences. - Pop's Hot Topics
Talks about what's hot in town and worldwide. - Hot Pics and Clips
The audiences will find all kinds of attractive pictures and clips from movies, TV shows, celebrities, fashion, etc.
- Celebrity Fashion
Want to dress like a celebrity? You will get all kinds of inspiring ideas in this section. - Popular Opinions
You can hear different opinions from all social media channels, from Facebook to Twitter - TV Listings & Movie Times
Enable the audiences to look up any TV listings and movie times by searching by zip code. - From the Blogs
LA Times pulls in blogs from other sources. The topics are very wide, from The Dish Rag, Show Tracker, Company Town, and Movable Buffet, to Hero Complex, Idol Tracker, Culture Monster, Brand X, etc. - In Case You Missed It...
LA Times reminds the audiences of other entertainment news just in case they miss any.
Pop2it also offers ad spaces for any advertisers who are interested to advertise with LA Times. The ads are interactive and expandable. It allows advertisers to play video ads or static ads.
LA Times - Pop2it Homepage
LA Times - Pop2it Article Page
LA Times - Pop2it Article Page Version 2
