I worked closely with the Interactive Director of the LA Times to design the LA Times store a while back.

There were a few categories including Subscriptions, Back Issues, Merchandise, Page Reprints, Archives, and Photo Reprints.  When the site visitors click on the "More Info" button, they will be led to the inside page for each category.  The site visitors can sign up for some of the services.  For example, when the site visitors select to see more info for the Subscriptions category, they will find a few service options on the detailed page including Home Delivery, eEition, and Kindle Edition.